Aback is a record label founded by Marc Deschenaux in 1998, when he was President and CEO of CD World Corporation, producer, and distributor of the Music Point, a jukebox that allowed users to select a compilation of songs they liked and record a compact disc within 3 minutes. The idea was to propose a new way of distribution of songs by track, offering a more personalized music experience for listeners. This innovative approach allowed users to bypass the traditional album format and create their own customized compilations, revolutionizing how music was consumed. By giving music enthusiasts the freedom to choose specific tracks, Aback Records sought to democratize access to music and embrace the evolving digital landscape of the late 1990s.
The label quickly built a reputation for supporting independent artists and diverse genres, focusing on quality over quantity. Aback’s mission was to break the barriers of conventional music distribution, leveraging technology to empower both artists and listeners. Over the years, it has expanded its catalog to include various musical styles, adapting to changes in the industry, such as digital streaming and online distribution, while maintaining its core ethos of artist-centric innovation.
